Podcasts remain one of the most misunderstood and underutilised communication channels in the events industry. Often dismissed as niche, difficult to measure, or lacking impact, audio is frequently overlooked in favour of more visible content formats. But what if we've been underestimating its influence?

Join Bob Toovey, independent writer, podcaster, publisher and founder of Event Planner News (EPN), as, along with his guest xx he explores the unique power of podcasts to build trust, deepen audience relationships and create lasting engagement long before and after an event takes place.

Drawing on his experience of producing content for the events industry, Bob will challenge common misconceptions around podcasting, share practical insights into what makes audio content effective, and demonstrate how event professionals can use podcasts to extend their reach, strengthen their brand and connect with audiences in a more authentic way.

Whether you're considering launching a podcast, looking to enhance your content strategy, or simply curious about the role of audio in modern marketing, this session will offer a fresh perspective on a channel that may be far more powerful than you think.