Measuring event success remains one of the industry's biggest challenges. From commercial return and audience engagement to long-term brand impact and behaviour change, are we getting closer to demonstrating and measuring value? This session explores how organisations are measuring ROI and ROE, what success really looks like, and whether there is a universal answer.

Speakers: Rick Stainton, CEO, The Power of Events; Dale Parmenter, CEO, DRPG; Dax Callner, Director, EMMC; Laura Pace, CEO, Yellow Fish; Phil Staines, Group COO, Strata

*Please Note: This session is not a part of The Meetings Show Education Programme, it be being conducted in partnership with The Power of Events and will take place at their stand.