Learn how to evaluate events through a sponsor's lens to uncover hidden commercial value. Discover how to build partnerships rooted in audience insights and lead generation rather than generic sponsorship packages. Gain a framework for prioritising high-performing events maximising portfolio value and deciding which events to grow reshape or retire.

Speaker: Richard Morris, Director, Active Media Events Ltd

*Please Note: This session is not a part of The Meetings Show Education Programme, it be being conducted in partnership with The Meetings & Events Support Association (MESA) and will take place at their stand.