There is a lot of effort that organisers will put into the day of the event. But with every year, attendee retention becomes harder, even when the events are better. What makes the attendee come back next year, spread the word to their peers? Join this campfire session to go over the weakest points in event planning that are dragging down your ROI.

Speaker: Sjoerd Bakx, Head of Sales and Marketing, Conference Compass

*Please Note: This session is not a part of The Meetings Show Education Programme, it be being conducted in partnership with The Meetings & Events Support Association (MESA) and will take place at their stand.