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AI is already changing how teams work, how agencies operate and which skills businesses value most. But while leaders race to improve efficiency, what happens to the entry-level roles where future talent traditionally learns the industry? If AI removes the tasks that once trained junior professionals, how do we develop the next generation of event strategists, creatives and leaders? Are organisations being transparent about how AI is already being used behind the scenes and do leadership teams fully understand the long-term impact on workforce development, culture and opportunity? This debate asks whether the industry is adapting responsibly or sleepwalking into a talent crisis of its own making.

