AI is making content faster, cheaper and more accessible but also more difficult to verify. As misinformation, bias, copyright disputes and AI-generated inaccuracies grow, the meetings and events industry now faces a critical question: are we prioritising speed over credibility?

From associations and event organisers to agencies and suppliers, who is responsible for setting ethical standards and governance? How do we move beyond AI-generated “people pleasing” toward genuinely accurate, transparent and trusted information? This session confronts the uncomfortable realities of AI ethics, authenticity and accountability before trust becomes the industry’s biggest casualty.