ROI beyond numbers: embedding mental well-being as a strategic event outcome
Stage Two

ROI beyond numbers: embedding mental well-being as a strategic event outcome

Wellbeing
Thursday, Jun 25, 2026
2:00 PM - 2:30 PM | Europe/London

Session

TMS | Stage Two
English
About
Event professionals are operating under unprecedented pressure to deliver meaningful results with shrinking budgets, rising attendee expectations, and increasing duty-of-care responsibilities. Mental wellbeing has become a defining factor in event success; yet most organisations still treat it as an optional extra rather than a measurable strategic driver. This session introduces a practical framework for embedding mental wellbeing into the core of event design, leadership, and evaluation. Attendees will learn how to apply wellbeing-centred KPls that speak directly to organisational goals, improve attendee engagement, reduce staff burnout, and strengthen overall ROI. Drawing on cross-sector insights from higher education, the workplace, and global policy environments, this session provides event professionals with actionable tools they can implement immediately in any budget, region, or event format.

Speakers

Ferron Grey

Grae Matta Foundation