From redefining fast food to launching Feed NHS during the pandemic, John explores how love, resilience, adaptability and systems-thinking drive commercial success. For event professionals, this session will examine how to:

• Build brands grounded in purpose, not just positioning
• Lead teams with resilience and humanity under pressure
• Create experiences people feel emotionally connected to
• Embed wellbeing, sustainability and social impact into event strategy
• Turn uncertainty into opportunity through adaptive leadership

An honest, energising conversation packed with practical insight to strengthen brand loyalty, drive long-term growth, and deliver measurable value for stakeholders.