In this session, George will explore with you how AI search and Answer Engine Optimisation works and run through real case studies of how successful AI search campaigns were created.

By the end of this workshop you will take away an AI Search strategy that you can implement in your organisations and key learnings will include:

• How do you create content that will be found by AI search?
• What is the one thing AI platforms are looking for when they are scanning for resources?
• What is the general marketing journey today and how does AI Search fit in this?
• How to track and monitor your AI Search success?
• What KPIs you should be measuring?