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According to the International Congress and Convention Association (ICCA), Czechia hosted 172 international association congresses and conferences, ranking 23rd globally. Prague achieved a significant success, placing 6th among world cities, alongside destinations such as Lisbon, Paris, Barcelona and Vienna. The Czech capital remains a leading global hub for technology and medical events.
Alongside Prague, an increasing number of Czech regions are attracting international congresses and incentive events. ICCA rankings include destinations such as Brno, Olomouc, Pardubice, Mikulov and Liblice, confirming that congress tourism is no longer concentrated solely in the capital.
This shift creates new opportunities for regional development, from expanding hotel and conference infrastructure to involving local businesses and service providers. Destinations that combine quality facilities, attractive surroundings and flexibility are increasingly successful in attracting organisers.
The congress industry is evolving rapidly. Sustainability, digitalisation and artificial intelligence are reshaping both event formats and participant expectations. Organisers increasingly focus on environmental impact, local engagement and long-term benefits for destinations.
At the same time, less traditional destinations with authentic atmosphere and strong infrastructure are gaining attention. Successful regions connect events with universities, research institutions and local partners, creating added value for participants and organisers.
Congress and incentive tourism is one of the most valuable segments of the travel industry. Participants typically spend more on accommodation, gastronomy and services, and events often take place outside the main tourist season, helping balance visitor flows.
“Czechia has once again demonstrated its ability to compete with the world’s leading congress destinations. The MICE segment generates economic benefits, supports business development and strengthens the country’s image as a destination for innovation and international cooperation,” says František Reismüller, Director of the Czech Tourist Authority – CzechTourism. He also highlights the growing importance of regional destinations in hosting professional events.
According to the Czech Statistical Office, Czechia hosted 11,600 conferences and events with more than 50 participants in 2025, attracting 1.2 million attendees. Prague hosted 4,300 events with around 480,000 participants. The South Moravian Region recorded 2,100 conferences, while Olomouc and Vysočina regions hosted around 800–900 meetings each. On average, events had 100 participants.
Four-star hotels continue to dominate the sector, but smaller corporate meetings are growing in popularity. The congress segment also helps balance seasonality, with most events taking place in spring and autumn.
