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One thing we've noticed at a few events recently is that some of the most popular sessions create a problem nobody really complains about.
Rooms fill up, people end up standing at the back, others give up and head somewhere else.
It's not a disaster, in fact, it's usually a sign you've got strong content and a good audience. The challenge is that some of the people most interested in the session may never actually get to experience it.
At a recent event we worked on with NHS ConfedExpo, the organisers tackled this by creating a separate 'Live Lounge' space alongside the main programme. Rather than treating oversubscribed sessions as something to manage on the day, they created another way for people to access the content when rooms reached capacity.
Check out the Live Lounge space.
The sessions didn't change. The speakers didn't change. What did change was how many people were able to engage with the content.
It's a good example of how some organisers are starting to think differently about audience experience. Not by making events bigger or more complicated, but by removing some of the friction that stops people getting value from what's already there.
If you've come across similar challenges at your own events, or have something coming up and would like a second opinion, contact us today. We've probably seen a version of the challenge before...
