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On a Tuesday morning in April 2001, a small collective of ten independent hoteliers gathered with a shared vision. They refused to be absorbed by the global chains; instead, they chose to champion the quirky, the historic, and the quintessentially British.
This year, as we celebrate the 25th anniversary of Classic British Hotels, that original mission hasn’t just survived – it has redefined the landscape of independent hospitality across the UK and Ireland.
From Ten to the Top
When Classic British Hotels was incorporated on April 1, 2001, it began as a lean alliance. The goal was simple but ambitious: provide independent hotels with the ‘corporate muscle’ (sales, marketing, and distribution) needed to compete with the big chains while fiercely protecting the individual personality of each property.
A quarter century later, the collection has grown into a prestigious portfolio of over 100 quality independent hotels. From the rugged peaks of the Lake District to the refined manor houses in Kent and the vibrant landscapes of Ireland, the Classic British Hotels plaque has become shorthand for ‘Brilliantly British quality.
Navigating the Quarter-Century Journey
The last 25 years have not been without their challenges. The hospitality industry has weathered the digital revolution of the early 2000s, the global financial crisis of 2008, and the unprecedented standstill of the COVID-19 pandemic. Yet, Classic British Hotels has emerged stronger because of its focus on community.
"Our industry’s challenges are best faced side by side," Managing Director, Phillip Allsopp remarked. “This collaborative spirit has seen us achieve record breaking GDS revenue growth and a 35% year-on-year increase in direct bookings through our digital portal as we entered our anniversary year.”
The Strength of the Group
In 2021, Classic British Hotels joined the Great National Group, a strategic move that significantly bolstered its ability to support independent hoteliers. This partnership provides the robust infrastructure needed to outperform global brands while ensuring the unique spirit of independent hospitality remains the top priority.
The CBH Experience: More Than Just a Bed
What makes a hotel ‘Classic British’? According to the brand's 25-year legacy, it’s a blend of two things:
The Next 25 Years: A Legacy Reimagined
As Classic British Hotels blows out the candles on its silver anniversary cake, the focus is firmly on the future. Far from just a milestone of longevity, 2026 marks a digital and strategic evolution for the brand.
Central to this new era is the April launch of a sophisticated new digital platform(www.classicbritishhotels.com), alongside the introduction of new global partnerships. These initiatives ensure that independent British hotels remain highly visible and competitive on the world stage.
"2026 is going to be our most memorable year yet," says the CBH leadership team. "We are building on past achievements to write the next chapter of our legacy."
From those first ten members in 2001 to the powerhouse collection of 2026, Classic British Hotels has proven that while trends come and go, there is no substitute for authentic British hospitality.
Happy 25th Anniversary to the team and the vision that keep British hospitality brilliant.
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About Classic British Hotels:
Classic British Hotels is the go-to commercial partner for leading independent hotels, representing a curated collection of over 100 hotels, resorts, and small independent groups across the UK & Ireland. Each hotel in the collection is chosen for its unique character, quality, and commitment to outstanding service, making it perfect for both leisure and corporate travellers. Explore the collection at www.classicbritishhotels.com and discover the essence of British hospitality at its finest.
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